Beauty Business Marketing Strategies & How to Open a Med Spa

Meet Laura, the founder of Fix Me Up LA Med Spa! In this episode we talk about how the first round of lockdowns in 2020 happened right as Fix Me Up LA was set to open, the importance of naming services and other marketing strategies when developing a brand, how Laura approaches the challenges of owning a med spa and what you may not know about the med spa business process. 

Rita is a small business owner based in California of not one, but three beauty & fitness businesses. We talked to Rita all about how she has built her confidence, how her and her business partner launched their medi spa just four days after coming up with the idea, common misconceptions about fillers and more.

On this episode, Julie breaks down how her creative pursuits sparked the creation of emBrowed and what it's actually like becoming a microblading, permanent makeup and 'all things brows' artist. Since Julie has an accounting background, she also blesses us with some solid advice on accounting, how you should be protecting your small business and the mistakes she's made along the way.

If you are a lash artist or aspiring to be one, you have most likely come across one of Yoyis's videos - in just a little over two years, she has amassed almost 100,000 subscribers on YouTube and has just started her own product line and podcast. She is an amazing example of how beauty service providers can become successful entrepreneurs by turning their skills into a brand. 

LashLaunch is a business that helps lash artists book appointments by helping them set up paid Instagram & Facebook Ads. LashLaunch has helped lash artists go from zero to booking appointments left and right and they have hundreds of testimonials to prove it. 

In this episode, we have Ryah Jay from MHLF Beauty on the podcast to talk about balancing motherhood and being a business owner - she is a lash artist, a mom of a toddler and a newborn, and in the last year, officially created MHLF Beauty.

In this episode, Yegi breaks down the mistakes you may be making when approaching your clients and the relationships you're building with them. She also answers one of the biggest questions in the beauty industry - how do I build clientele?! Building clientele is one of the biggest hurdles that service providers come across, so we want to help you get and keep clients without having to spend money.