what it's like Being a Male Lash Artist with DenyDiva

If you're a lash artist or in the beauty industry at all, you've probably come across Denys AKA DenyDiva's amazing content about the lash industry. He makes hilarious, relatable reels for lash artists along with great educational tips and tricks. In this episode, we talk to Denys about the surprising benefit of being a male in a female dominated industry, what it's like having a big social media following, and why popularity doesn't always translate to success.

This week on The Yegi Project, we have a very special guest on... me! I just wanted to make a fun episode where you can get to know me a little bit more. The last time I really talked about myself was in our first episode, which was over a year ago, so I wanted to share some familiar and new stories with all of you, especially if you’re new to the podcast. Hope you love it and if you have any more questions for me, please let me know - I am planning on a Part 2! 

Leelo is a hair salon owner who has been through it all when it comes to being a beauty service provider. Unforeseen circumstances kept moving her from chair to chair when she was renting until she decided to finally take the plunge and open her own salon. It hasn't come without professional and personal struggles, but she has come so far and will break down all the pros and cons for us in this week's episode. 

 If you're a lash artist, you have most likely listened to at least one episode of LashCast or attended LashCon. In this episode, we go through the timeline of their journeys in business, from hiring the wrong people, tax mistakes and making tough decisions, and what they've learned from the obstacles they have gone through. They've really gone through everything imaginable in business and still have made it to the other side.

Meet Laura, the founder of Fix Me Up LA Med Spa! In this episode we talk about how the first round of lockdowns in 2020 happened right as Fix Me Up LA was set to open, the importance of naming services and other marketing strategies when developing a brand, how Laura approaches the challenges of owning a med spa and what you may not know about the med spa business process. 

Rita is a small business owner based in California of not one, but three beauty & fitness businesses. We talked to Rita all about how she has built her confidence, how her and her business partner launched their medi spa just four days after coming up with the idea, common misconceptions about fillers and more.

On this episode, Julie breaks down how her creative pursuits sparked the creation of emBrowed and what it's actually like becoming a microblading, permanent makeup and 'all things brows' artist. Since Julie has an accounting background, she also blesses us with some solid advice on accounting, how you should be protecting your small business and the mistakes she's made along the way.

If you are a lash artist or aspiring to be one, you have most likely come across one of Yoyis's videos - in just a little over two years, she has amassed almost 100,000 subscribers on YouTube and has just started her own product line and podcast. She is an amazing example of how beauty service providers can become successful entrepreneurs by turning their skills into a brand. 

LashLaunch is a business that helps lash artists book appointments by helping them set up paid Instagram & Facebook Ads. LashLaunch has helped lash artists go from zero to booking appointments left and right and they have hundreds of testimonials to prove it. 

In this episode, we have Ryah Jay from MHLF Beauty on the podcast to talk about balancing motherhood and being a business owner - she is a lash artist, a mom of a toddler and a newborn, and in the last year, officially created MHLF Beauty.

In this episode, Yegi breaks down the mistakes you may be making when approaching your clients and the relationships you're building with them. She also answers one of the biggest questions in the beauty industry - how do I build clientele?! Building clientele is one of the biggest hurdles that service providers come across, so we want to help you get and keep clients without having to spend money.